10月21日，价值投资人段永平在雪球表示，泡泡玛特持股不超过10%。
他称：“我应该还会再买一些，但不会超过公司的10%，不然公司该有意见了哈。”并提到：“网易我最多也就到过10%左右吧。”他还表示，“现在搞得我像个泡泡玛特代理人似的，我以后不想再回答这种问题了，反正我的观点该说的都说了，对错过几年就知道了。”
上述言论回应了平台上一名用户的提问：就机会成本而言，“您现在call走的苹果会选择再多买点现在的泡泡玛特吗？在网易与苹果上您都下了重注，但是您说分配在泡泡玛特上的钱已经可以了，这是不是代表您对泡泡玛特还不是那么懂？或者说现在的价格还不值得下重注？”
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