ChainCatcher 消息，据 Bitcoin Magazine 报道，支付公司 Block 推出其首个面向大众消费者的比特币广告活动“Bitcoin Does”，目标人群为约 6000 万对比特币好奇但尚未迈出第一步的美国用户。该活动由 Block 比特币营销负责人 Maria Pesce 主导，她负责 Cash App、Square 与 Proto 三条业务线的比特币相关营销工作。
Maria Pesce 表示，广告刻意跳过挖矿与区块链原理的科普，直接展示比特币在实际场景中的使用方式。她提到，相关创意来自客户调研：一位 Square 商家将比特币称为“更诚实的货币”，而通胀、救助与私募股权等议题构成了广告影片的叙事背景。此外，固定供应量、自托管以及年轻用户的选择也是传播重点。
Block 同时在 ComplexCon 活动现场设置了“闪电湖”互动装置，参与者可钓鱼获得比特币并通过闪电网络完成支付。Square 目前对比特币交易收取 0% 处理费，Block 希望借此让比特币的使用体验接近电子邮件的日常化程度。
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