American Express Eyes AI for More Personalized Customer Offerings
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Yesterday
1446 ET - American Express is looking to artificial intelligence to boost the value of its membership model, Chief Executive Stephen Squeri says. The credit-card company is aiming to use the technology to offer customers more personalized experiences in areas like its restaurant partnerships, which give certain cardmembers access to sought-after reservations and other perks, he says. "AI gives us the opportunity to take our value propositions much further," Squeri says during a call with analysts. Squeri says he expects the company's assets, closed-loop network and first-party data will be bigger advantages in an AI world.
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