AI购物助手冲击电商格局!伯恩斯坦:亚马逊(AMZN.US)、优步(UBER.US)等平台暂时拒绝接入或是明智之举

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【AI购物助手冲击电商格局!伯恩斯坦:亚马逊(AMZN.US)、优步(UBER.US)等平台暂时拒绝接入或是明智之举】随着人工智能(AI)代理逐步具备自主搜索、购物及完成交易的能力,传统互联网平台正面临一个重要抉择,究竟应该主动拥抱第三方AI购物助手,还是限制其访问,以保护自身的用户关系及商业模式?伯恩斯坦在10月23日发布的最新研报中指出,对于亚马逊(AMZN.US)、DoorDash(DASH.US)及优步(UBER.US)等拥有较高市场份额的互联网平台而言,现阶段拒绝或限制第三方AI代理接入,可能是一种完全合理的商业策略。

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