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哔哩哔哩

25.25

+0.30001.20%

盘后：25.250.00000.00%19:57 EDT

成交量：262.01万

成交额：6,621.16万

市值：104.53亿

市盈率：64.46

高：25.63

开：25.32

低：24.93

收：24.95

52周最高：36.40

52周最低：15.84

股本：4.14亿

流通股本：2.81亿

量比：1.30

换手率：0.93%

股息：- -

股息率：- -

每股收益(TTM):0.3917

每股收益(LYR):0.3917

净资产收益率：8.03%

总资产收益率：1.90%

市净率：4.58

市盈率(LYR):64.46

数据加载中...

总览公司新闻资讯公告

哔哩哔哩2025财年实现净利润1.66亿美元，同比增加188.77%

【哔哩哔哩】广告业务表现亮眼，推进AI战略投入——25Q4业绩点评（付天姿/杨朋沛）

光大证券研究

海外科技行业2026年第8期：AI模型迭代加速算力、应用端持续释放产业机遇

国泰海通证券

哔哩哔哩-W：25Q4用户与广告增长加速 AI投入将加大

申万宏源研究

B站的年报，写满了差异化

7年巨亏254亿后，“小破站”终于盈利了

互联网大逃杀之下，B站居然起飞了

B站为恰饭拼了

内容创作者拿什么跟AI斗

花儿街参考

观点直击 | 首次录得全年盈利后哔哩哔哩选择加码AI

观点新媒体

B站首次全年盈利！广告立功，游戏承压……

国际金融报

B站全年盈利了，但叔叔的新课题才刚开始

哔哩哔哩“完美”财报，缘何遭市场冷遇？

中长内容价值回归，B站迎来新周期起点

雪豹财经社

B站2025年扭亏为盈：广告立功 “闪购大战”带来增量

中国经营报

季度业绩前瞻 | 哔哩哔哩-W：预测一季度营业收入74.80亿元，同比变动6.8%

【券商聚焦】中金：哔哩哔哩(BILI)净利润超预期 AI投入中长期有助提升内容生产力与商业化效率

首次全年盈利后股价下跌，B站的“信任经济”为何难获投资者买账？| 大鱼财经

不止扭亏为盈，哔哩哔哩-W（9626.HK）的社区壁垒，才是真正的增长护城河

陈睿：B站用户平均年龄已提升到二十六、七岁，对平台未来增长充满信心

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08:06","pubTimestamp":1772928407,"startTime":"0","endTime":"0","summary":"报告摘要事件：公司发布25Q4&25全年业绩公告。2025年全年公司实现全面扭亏为盈，经调整归母净利润达25.9亿元。点评：25Q4广告业务表现亮眼，关注游戏上线进展1）游戏业务收入15.4亿元，主要由于《三国：谋定天下》高基数所致。2）增值业务收入32.6亿元，截至25Q4大会员达2535万，25年充电收入翻倍，超1000万用户通过该功能支持创作者。3）广告业务收入30.4亿元，是本季度业绩的最大亮点。4）IP衍生品及其他业务收入4.8亿元。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2026030808324697a9f8fa&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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算力、应用端持续释放产业机遇","url":"https://stock-news.laohu8.com/highlight/detail?id=2617980664","media":"国泰海通证券","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617980664?lang=zh_cn&edition=fundamental","pubTime":"2026-03-08 00:00","pubTimestamp":1772899200,"startTime":"0","endTime":"0","summary":"本报告导读：博通AI半导体收入高增，哗哩哗哩广告收入增长强劲，OpenAI推出GPT-5A原生支持计算机操控，存储价格延续高景气，AI硬件与应用端持续释放产业机遇。公司表示有信心在2027年实现仅芯片业务的AI收入超过1000亿美元，并已确保实现这一目标所需的供应链能力。第六位XPU客户OpenAI将于2027年大规模部署第一代XPU，装机容量超过1GW。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260308170211a6aeb929&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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AI投入将加大","url":"https://stock-news.laohu8.com/highlight/detail?id=2617066407","media":"申万宏源研究","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617066407?lang=zh_cn&edition=fundamental","pubTime":"2026-03-08 00:00","pubTimestamp":1772899200,"startTime":"0","endTime":"0","summary":"根据公司财报，增值服务收入25Q4 同比增长6%，25 年全年同比增长8%。AI 加大投入，短期费用增加但利于社区和商业化发展。公司26 年将加大AI 投入，包括算力资源、AI 人才等。公司业务盈利能力提升但由于AI 投入，我们小幅下调26-27 年调整后归母净利润预测为30.04/40.32 亿元，增加28 年预测为50.21亿元。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260308170604a6aeba90&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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22:38","pubTimestamp":1772894329,"startTime":"0","endTime":"0","summary":"从这个角度来看，B站2025年的年报，显得特别一些。2025年，B站的收入同比增长13%、日活用户同比增长8%、调整后净利润扭亏为盈达到了25.9亿元，利润率为8.5%。但与此同时，B站的三费基本保持同比稳定，既没有降本换利润，也没有烧钱换用户。但B站的社区性，赋予了这门生意一定的差异化。财报披露，B站广告在数码家电、家居家装等优势行业中的领先地位进一步加固。游戏业务也是B站盈利的关键，这部分业务在2025年同比增长14%。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260307224020a6ad52b1&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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站却逆势而为，把长视频继续拉长，反而还取得了让人惊喜的成果。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://tech.ifeng.com/c/8rIRVXd0sac","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"fenghuang_stock","symbols":["LU2097828714.EUR","SG9999001051.SGD","BK1104","BK1575","BK4577","BK4563","SG9999001093.SGD","LU2097828557.USD","BK4585","BK4531","09626","LU2097828474.EUR","LU2097828631.EUR","BK4510","BK4503","LU2097828805.USD","SG9999003461.SGD","BK4554","SG9999001069.SGD","BK4505","BK1618","BK4548","BK4566","BK4513","BK1608","BK1587","BK1095","BK4085","BK4077","BILI","BK4504","IE0034224299.USD","SG9999006597.SGD","BK4509","BK4526","BK1588","BK1615","BK4588"],"isVideo":false,"video":null,"gpt_icon":1},{"id":"2617659091","title":"B站为恰饭拼了","url":"https://stock-news.laohu8.com/highlight/detail?id=2617659091","media":"虎嗅网","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617659091?lang=zh_cn&edition=fundamental","pubTime":"2026-03-07 06:55","pubTimestamp":1772837700,"startTime":"0","endTime":"0","summary":"出品｜虎嗅黄青春频道作者｜商业消费主笔 黄青春题图｜视觉中国B 站首次实现全年盈利，“小破站”的钱袋子终于鼓起来了。3 月 5 日，B 站发布 2025 年第四季度及全年未经审计财务报告。截至 2025 年第四季度末，B 站大会员规模达 2535 万人，同比增长 12%；其中，约 80% 为年度订阅或自动续费用户，足以证明平台会员的高粘性。财报提及，B 站正通过拓展更多消费场景来不断丰富广告库存，这意味着广告在平台内的出现频率、展现形式正在持续增加。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://tech.ifeng.com/c/8rGylRrz6cJ","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"fenghuang_stock","symbols":["BK4510","BK1608","BILI","LU2097828631.EUR","BK4504","BK4077","BK4085","BK4566","BK4526","BK4503","LU2097828714.EUR","BK1104","SG9999001051.SGD","BK4509","BK4554","IE0034224299.USD","BK4588","BK4563","BK4577","SG9999001069.SGD","BK4513","BK1095","BK1575","BK4505","SG9999001093.SGD","BK4585","BK1588","09626","BK4531","LU2097828557.USD","LU2097828474.EUR","BK1615","BK4548","BK1618","SG9999003461.SGD","LU2097828805.USD","SG9999006597.SGD","BK1587"],"isVideo":false,"video":null,"gpt_icon":1},{"id":"2617451635","title":"内容创作者拿什么跟AI斗","url":"https://stock-news.laohu8.com/highlight/detail?id=2617451635","media":"花儿街参考","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617451635?lang=zh_cn&edition=fundamental","pubTime":"2026-03-06 21:57","pubTimestamp":1772805452,"startTime":"0","endTime":"0","summary":"提到AI做内容，围观群众嘴上都表示太牛掰了，未来肯定是AI的。截至目前，这场创作力大比拼，AI技术的胜利，一直发生在那些浅表化、简单化的内容领域，比如搞笑，比如解说。身处混战，如果一个创作者仅仅只能做到，把网络资料整理成文再配音，那肯定没办法跟AI斗。这是专业内容人的优势，也是AI技术目前难以取代的地方。有内容定力的人，才可能用AI做出好内容。多数风口浪尖的互联网内容创作者都陷在“爆款”魔咒里，速火速朽。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://tech.ifeng.com/c/8rHWDFHNDki","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"fenghuang_stock","symbols":["LU2097828714.EUR","SG9999001051.SGD","AIYY","BK1104","BK1575","BK4577","BK4563","SG9999001093.SGD","BK4551","LU2097828557.USD","BK4585","BK4531","BK4543","09626","LU2097828474.EUR","LU2097828631.EUR","BK4510","BK4503","LU2097828805.USD","SG9999003461.SGD","BK4554","SG9999001069.SGD","BK4023","BK4505","BK1618","BK4548","BK4566","BK4513","BK1608","BK1587","BK1095","BK4085","BK4077","BILI","BK4528","BK4504","IE0034224299.USD","BK4587","SG9999006597.SGD","BK4509","BK4526","BK1588","BK1615","BK4588"],"isVideo":false,"video":null,"gpt_icon":1},{"id":"2617635724","title":"观点直击 | 首次录得全年盈利后 哔哩哔哩选择加码AI","url":"https://stock-news.laohu8.com/highlight/detail?id=2617635724","media":"观点新媒体","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617635724?lang=zh_cn&edition=fundamental","pubTime":"2026-03-06 21:44","pubTimestamp":1772804648,"startTime":"0","endTime":"0","summary":"观点网“2025年对哔哩哔哩而言是具有里程碑意义的一年。”哔哩哔哩董事长兼首席执行官陈睿表示。3月5日晚间，哔哩哔哩披露2025年第四季度及财政年度业绩报告，并召开业绩电话会。其中，AI相关广告全年投放同比增长超过150%。CFO樊欣则表示，哔哩哔哩将在2026年适度增加在人工智能领域的投入，并将部分新增利润再投资于与核心业务高度契合的AI应用中。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260306214653a4544094&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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21:11","pubTimestamp":1772802692,"startTime":"0","endTime":"0","summary":"3月5日晚间，公布了截至2025年12月31日的四季报及年报。数据显示，2025年，B站全年营收为303.5亿元，同比增长13%；净利润为11.9亿元，实现扭亏（上年同期净亏损13.6亿元）。哔哩哔哩（下称“B站”）董事长兼CEO陈睿在财报中表示，“2025年是具有里程碑意义的一年，在商业化方面，B站首次实现了全年美国公认会计准则下的盈利。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202603063664757246.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202603063664757246.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"2","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["LU2097828714.EUR","BK4510","BK1587","SG9999001051.SGD","BK4554","BK4585","SG9999001093.SGD","BK4509","BK1104","LU2097828557.USD","LU2097828631.EUR","BK4566","BK4085","BK1095","09626","BILI","BK1615","BK4505","BK4513","BK4504","SG9999003461.SGD","BK4077","SG9999006597.SGD","BK1618","BK4563","BK4526","BK4577","BK4503","BK4548","BK4588","BK4531","IE0034224299.USD","BK1608","SG9999001069.SGD","BK1575","BK1588","LU2097828805.USD","LU2097828474.EUR"],"isVideo":false,"video":null,"gpt_icon":1},{"id":"2617801066","title":"B站全年盈利了，但叔叔的新课题才刚开始","url":"https://stock-news.laohu8.com/highlight/detail?id=2617801066","media":"观网财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617801066?lang=zh_cn&edition=fundamental","pubTime":"2026-03-06 20:34","pubTimestamp":1772800440,"startTime":"0","endTime":"0","summary":"2022年和2023年，B站全年净亏损分别高达75亿元和48亿元，两年烧掉超过120亿。3月5日晚，B站交出了2025年全年答卷：总营收303.5亿元，同比增长13%；调整后净利润25.9亿元，首次实现全年盈利。对B站管理层来说，新的行业大考才刚刚开始。全年13%的增速，低于2024年的19%。B站2025年全年广告收入为100.6亿元，同比增长23%，占总营收的33%。B站全年AI类广告同比增长180%，是B站广告增量中最具爆发力的品类。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260306203521a45414c7&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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“闪购大战”带来增量","url":"https://stock-news.laohu8.com/highlight/detail?id=2617684049","media":"中国经营报","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617684049?lang=zh_cn&edition=fundamental","pubTime":"2026-03-06 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| 哔哩哔哩-W：预测一季度营业收入74.80亿元，同比变动6.8%","url":"https://stock-news.laohu8.com/highlight/detail?id=2617638654","media":"朝阳永续","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2617638654?lang=zh_cn&edition=fundamental","pubTime":"2026-03-06 18:03","pubTimestamp":1772791403,"startTime":"0","endTime":"0","summary":"1.哔哩哔哩-W一季度业绩预期怎么样？截至2026年03月06日，根据朝阳永续季度业绩前瞻数据：预测营业收入74.80亿元，同比变动6.8%；预测净利润2.33亿元，同比变动2659.9%；预测经调整净利润5.73亿元，同比变动57.8%。关注后续财报数据披露后能否超预期，朝阳永续港股季度业绩前瞻数据将为投资者提供业绩鉴定。（注：本文内容基于朝阳永续AI技术生成，文中相关盈利预测数据均来自朝阳永续盈利预测数据库）","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2026030620264497a8820f&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, 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