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Planet Fitness

52.05

+1.573.11%

Post-market: 51.36-0.6900-1.33%19:55 EDT

Volume:1.85M

Turnover:95.74M

Market Cap:4.13B

PE:18.77

High:52.22

Open:50.62

Low:50.60

Close:50.48

52wk High:114.47

52wk Low:37.03

Shares:79.40M

Float Shares:79.13M

Volume Ratio:0.58

T/O Rate:2.33%

Dividend:- -

Dividend Rate:- -

EPS(TTM):2.77

EPS(LYR):2.62

ROE:2.79%

ROA:8.37%

PB:-8.57

PE(LYR):19.87

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Overview Company News Filings

Planet Fitness Is Maintained at Buy by Roth Capital

Empowering Teen Wellness: Planet Fitness Announces Sixth Annual High School Summer Pass® Program and Opens Its Doors to Teens for Free All Summer Long

Planet Fitness Faces Fraud Probes As Growth Outlook And Valuation Reassessed

Simply Wall St.

Planet Fitness Is Maintained at Buy by UBS

Planet Fitness price target lowered to $79 from $120 at UBS

Planet Fitness CEO Makes Bold Insider Move With Fresh Stock Purchase

U.S. RESEARCH ROUNDUP-Accuray, Aevex, Zoetis

Planet Fitness Inc : Stifel Cuts Target Price to $80 From $90

THOMSON REUTERS

Stifel Nicolaus Sticks to Their Buy Rating for Planet Fitness (PLNT)

Planet Fitness Shareholders Back Board, Auditor and Pay

Planet Fitness director Frances G. Rathke buys 5,000 shares worth $231,050

Planet Fitness shareholders elect four directors at annual meeting

HubSpot, Atara, Upwork, Fastly, Planet Fitness Trending With Analysts

How Planet Fitness lost its way in the increasingly competitive gym market

Gyms Flag Consumer Class Divide -- Market Talk

Planet Fitness Trips Over Marketing Errors, Analysts Slash Expectations

Planet Fitness Cuts 2026 Outlook After 'Marketing Missteps,' BofA Says

MT Newswires Live

Planet Fitness price target lowered to $61 from $98 at Deutsche Bank

Stock Track | Planet Fitness Plummets 5.14% Intraday Amid Wave of Analyst Downgrades and Price Target Cuts

Planet Fitness Inc : Morgan Stanley Cuts Target Price to $47.00 From $117.00

THOMSON REUTERS

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The stock closed at...","market":"us","thumbnail":"https://images.simplywall.st/asset/industry/4213000-choice2-main-header/1585186738095","type":0,"news_type":0,"thumbnails":["https://images.simplywall.st/asset/industry/4213000-choice2-main-header/1585186738095"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-services/nyse-plnt/planet-fitness/news/planet-fitness-faces-fraud-probes-as-growth-outlook-and-valu","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://simplywall.st/stocks/us/consumer-services/nyse-plnt/planet-fitness/news/planet-fitness-faces-fraud-probes-as-growth-outlook-and-valu","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"policyRegulatory","news_rank":0,"length":0,"strategy_id":0,"source":"simplywall_highlight","symbols":["LU2210149790.SGD","PLNT","LU2095319765.USD","LU0266013472.USD","BK4216","LU2125909247.SGD","LU2125909593.SGD","LU0390134368.USD","LU1923622614.USD","LU0053671581.USD","LU2211815571.USD","LU2210150020.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2635038031","title":"Planet Fitness Is Maintained at Buy by UBS","url":"https://stock-news.laohu8.com/highlight/detail?id=2635038031","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2635038031?lang=en_us&edition=fundamental","pubTime":"2026-05-16 02:09","pubTimestamp":1778868540,"startTime":"0","endTime":"0","summary":"Ratings actions from Benzinga: https://www.benzinga.com/quote/PLNT/analyst-ratings \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  May 15, 2026 14:09 ET (18:09 GMT)","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["PLNT"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2635086562","title":"Planet Fitness price target lowered to $79 from $120 at UBS","url":"https://stock-news.laohu8.com/highlight/detail?id=2635086562","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2635086562?lang=en_us&edition=fundamental","pubTime":"2026-05-15 18:57","pubTimestamp":1778842639,"startTime":"0","endTime":"0","summary":"UBS lowered the firm’s price target on Planet Fitness (PLNT) to $79 from $120 and keeps a Buy rating on the shares. Planet Fitness is expected to s...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/the-fly/planet-fitness-price-target-lowered-to-79-from-120-at-ubs-thefly-news?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/the-fly/planet-fitness-price-target-lowered-to-79-from-120-at-ubs-thefly-news?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["PLNT"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2635677518","title":"Planet Fitness CEO Makes Bold Insider Move With Fresh Stock Purchase","url":"https://stock-news.laohu8.com/highlight/detail?id=2635677518","media":"TIPRANKS","labels":["shareholding"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2635677518?lang=en_us&edition=fundamental","pubTime":"2026-05-15 10:11","pubTimestamp":1778811097,"startTime":"0","endTime":"0","summary":"New insider activity at Planet Fitness ( ($PLNT) ) has taken place on May 14, 2026. Planet Fitness has seen a notable insider move as CEO Colleen K...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/insider-trading/planet-fitness-ceo-makes-bold-insider-move-with-fresh-stock-purchase-insider-trading-news?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/insider-trading/planet-fitness-ceo-makes-bold-insider-move-with-fresh-stock-purchase-insider-trading-news?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"shareholding","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["LU0053671581.USD","LU2095319765.USD","LU2211815571.USD","LU1923622614.USD","LU2210149790.SGD","LU2125909247.SGD","LU2125909593.SGD","PLNT","LU0390134368.USD","BK4216","LU2210150020.SGD","LU0266013472.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634298415","title":"U.S. RESEARCH ROUNDUP-Accuray, Aevex, Zoetis","url":"https://stock-news.laohu8.com/highlight/detail?id=2634298415","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634298415?lang=en_us&edition=fundamental","pubTime":"2026-05-12 15:21","pubTimestamp":1778570494,"startTime":"0","endTime":"0","summary":"U.S. RESEARCH ROUNDUP-Accuray, Aevex, ZoetisMay 12 (Reuters) - Wall Street securities analysts revised their ratings and price targets on several U.S.-listed companies, including Accuray, Aevex and Zo","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260512:nL4N41P0LT:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["HMYY","HIMY","ZTS","ELVN","SGI","WPC","ALMR","LU2089985449.USD","SNDA","CEVA","HIMS","BX","BAM","CGNX","BK4216","HIMZ","AGM","LU0476273544.USD","VSNT","ASTH","LENZ","TOST","CE","VCTR","SIBN","CYTK","TRGP","GTM","KKR","LU2458330169.SGD","BK4106","TGT","HIYY","SKYE","TXG","AVEX","MOS","ARAY","PSIX","CVS","FTV","LU0345781412.USD","SPG","LU0106831901.USD","PLNT","AMAT","LQDA","BILL","APO","ARES"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634268686","title":"Planet Fitness Inc : Stifel Cuts Target Price to $80 From $90","url":"https://stock-news.laohu8.com/highlight/detail?id=2634268686","media":"THOMSON REUTERS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634268686?lang=en_us&edition=fundamental","pubTime":"2026-05-12 11:20","pubTimestamp":1778556058,"startTime":"0","endTime":"0","summary":null,"market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260512:nFWN41O1B2:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"reuters_en_live","symbols":["LU2211815571.USD","LU0390134368.USD","LU1923622614.USD","PLNT","LU2125909247.SGD","LU0053671581.USD","LU2125909593.SGD","BK4216","LU2210149790.SGD","LU2210150020.SGD","LU2095319765.USD","LU0266013472.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634252229","title":"Stifel Nicolaus Sticks to Their Buy Rating for Planet Fitness (PLNT)","url":"https://stock-news.laohu8.com/highlight/detail?id=2634252229","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634252229?lang=en_us&edition=fundamental","pubTime":"2026-05-12 09:35","pubTimestamp":1778549729,"startTime":"0","endTime":"0","summary":"In a report released yesterday, Chris O`Cull from Stifel Nicolaus maintained a Buy rating on Planet Fitness, with a price target of $80.00. O`Cull ...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/blurbs/stifel-nicolaus-sticks-to-their-buy-rating-for-planet-fitness-plnt-blurbs-news-2?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/blurbs/stifel-nicolaus-sticks-to-their-buy-rating-for-planet-fitness-plnt-blurbs-news-2?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["SF","PLNT"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634553562","title":"Planet Fitness Shareholders Back Board, Auditor and Pay","url":"https://stock-news.laohu8.com/highlight/detail?id=2634553562","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634553562?lang=en_us&edition=fundamental","pubTime":"2026-05-12 05:56","pubTimestamp":1778536570,"startTime":"0","endTime":"0","summary":"Planet Fitness ( ($PLNT) ) has provided an update. Planet Fitness held its annual meeting of stockholders on May 5, 2026, with approximately 93.19%...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/company-announcements/planet-fitness-shareholders-back-board-auditor-and-pay?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/company-announcements/planet-fitness-shareholders-back-board-auditor-and-pay?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4216","LU2125909593.SGD","PLNT","LU2125909247.SGD","LU0390134368.USD","LU0053671581.USD","LU2210149790.SGD","LU2210150020.SGD","LU2211815571.USD","LU0266013472.USD","LU2095319765.USD","LU1923622614.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634391258","title":"Planet Fitness director Frances G. Rathke buys 5,000 shares worth $231,050","url":"https://stock-news.laohu8.com/highlight/detail?id=2634391258","media":"Reuters","labels":["shareholding","insiderTrades"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634391258?lang=en_us&edition=fundamental","pubTime":"2026-05-12 04:52","pubTimestamp":1778532728,"startTime":"0","endTime":"0","summary":"Planet Fitness director Frances G. Rathke disclosed purchase of 5,000 Class A common shares at USD 46.21, held indirectly through a trust.Rathke reported 28,746 Class A common shares held directly following transaction.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Planet Fitness Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission , on May 11, 2026, and is solely responsible for the information contained therein.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260511:nNDL19RYTY:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":"Planet Fitness director Frances G. Rathke buys 5,000 shares worth $231,050","news_tag":"shareholding,insiderTrades","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["PLNT","LU0053671581.USD","LU2125909247.SGD","LU1923622614.USD","LU2095319765.USD","LU2210149790.SGD","LU2210150020.SGD","LU0390134368.USD","LU0266013472.USD","LU2125909593.SGD","BK4216","LU2211815571.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634723071","title":"Planet Fitness shareholders elect four directors at annual meeting","url":"https://stock-news.laohu8.com/highlight/detail?id=2634723071","media":"Reuters","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634723071?lang=en_us&edition=fundamental","pubTime":"2026-05-12 04:41","pubTimestamp":1778532106,"startTime":"0","endTime":"0","summary":"Planet Fitness held its annual shareholder meeting on May 5, 2026.Appointment of KPMG as independent registered public accounting firm for year ending Dec. 31, 2026 was ratified.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Planet Fitness Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission , on May 11, 2026, and is solely responsible for the information contained therein.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260511:nNDL4c1SfJ:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU2095319765.USD","LU0266013472.USD","LU2210150020.SGD","LU1923622614.USD","LU2211815571.USD","LU2210149790.SGD","PLNT","LU2125909593.SGD","LU2125909247.SGD","BK4216","LU0390134368.USD","LU0053671581.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634749067","title":"HubSpot, Atara, Upwork, Fastly, Planet Fitness Trending With Analysts","url":"https://stock-news.laohu8.com/highlight/detail?id=2634749067","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634749067?lang=en_us&edition=fundamental","pubTime":"2026-05-09 17:02","pubTimestamp":1778317358,"startTime":"0","endTime":"0","summary":"Analysts are intrested in these 5 stocks: ( ($HUBS) ), ( ($ATRA) ), ( ($UPWK) ), ( ($FSLY) ) and ( ($PLNT) ). Here is a breakdown of their recent","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/weekend-updates/hubspot-atara-upwork-fastly-planet-fitness-trending-with-analysts?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/weekend-updates/hubspot-atara-upwork-fastly-planet-fitness-trending-with-analysts?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4608","BK4023","IE00B19Z9Z06.USD","LU2211815571.USD","LU1923622614.USD","HUBS","BK4613","IE00BMPRXN33.USD","BK4528","LU2125909593.SGD","BK4585","BK4216","IE00BMPRXR70.SGD","PLNT","BK4554","BK4116","LU0266013472.USD","FSLY","LU0390134368.USD","LU2054465674.USD","IE00B894F039.SGD","LU2095319765.USD","LU2210149790.SGD","LU2210150020.SGD","IE00B19Z9P08.USD","LU0053671581.USD","BK4588","IE00BZ9MQY76.HKD","LU2125909247.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634511469","title":"How Planet Fitness lost its way in the increasingly competitive gym market","url":"https://stock-news.laohu8.com/highlight/detail?id=2634511469","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634511469?lang=en_us&edition=fundamental","pubTime":"2026-05-09 02:34","pubTimestamp":1778265240,"startTime":"0","endTime":"0","summary":"Planet Fitness acknowledged marketing missteps and showed slower growth in the crucial first few months of the year. Planet Fitness added about 700,000 members in the first quarter, fewer than in the first quarter of 2025.Nothing seems to be going Planet Fitness's way these days.For one, the budget gym operator  is facing growing competition from companies such as private-equity-backed Crunch Fitness that are vying for a piece of the discount gym market. The pressure has been especially acute in the Southern U.S. region.Planet Fitness has also made some marketing missteps, which hampered growth in the critical early months of the year. The company's recent marketing largely landed well with more fitness-minded people but not so much with beginners or casual gym goers, who are traditionally in the company's \"sweet spot,\" CEO Colleen Keating said during an earnings call with analysts on Thursday.Shares of Planet Fitness are down 30% so far this week, which would mark their worst weekly 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Flag Consumer Class Divide -- Market Talk","url":"https://stock-news.laohu8.com/highlight/detail?id=2634466716","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634466716?lang=en_us&edition=fundamental","pubTime":"2026-05-09 02:11","pubTimestamp":1778263860,"startTime":"0","endTime":"0","summary":"1411 ET - The K-shaped economy is coming for the fitness industry. While budget gyms such as Planet Fitness are flagging consumer weakness, the higher-end Life Time said it isn't feeling the strain. \"We're not seeing any negative pressure,\" Chief Executive Bahram Akradi said this week on an analyst call. \"The customer, the demand is strong for the clubs.\" Meanwhile, Planet Fitness said its membership growth was weaker than expected as consumers aren't responding well to its shift away from affordability. ","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU2095319765.USD","LU0053671581.USD","LU2125909593.SGD","LU2125909247.SGD","BK4216","LU0266013472.USD","LU2211815571.USD","PLNT","LTH","LU2210149790.SGD","LU0390134368.USD","LU2210150020.SGD","LU1923622614.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634652654","title":"Planet Fitness Trips Over Marketing Errors, Analysts Slash Expectations","url":"https://stock-news.laohu8.com/highlight/detail?id=2634652654","media":"Benzinga","labels":["express"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634652654?lang=en_us&edition=fundamental","pubTime":"2026-05-09 01:10","pubTimestamp":1778260224,"startTime":"0","endTime":"0","summary":"PLNT stock faces a BofA downgrade to Neutral as membership growth slows. Get the latest on Planet Fitness Q1 results and price forecasts.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":"11c8fbbf839f433c9d274cef5f173382","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.benzinga.com/analyst-stock-ratings/downgrades/26/05/52421203/planet-fitness-trips-over-marketing-errors-analysts-slash-expectations","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"express","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU2095319765.USD","PLNT","LU2210150020.SGD","LU2125909247.SGD","LU1923622614.USD","LU2211815571.USD","BK4216","LU2210149790.SGD","LU0390134368.USD","LU2125909593.SGD","LU0053671581.USD","LU0266013472.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634646548","title":"Planet Fitness Cuts 2026 Outlook After 'Marketing Missteps,' BofA Says","url":"https://stock-news.laohu8.com/highlight/detail?id=2634646548","media":"MT Newswires Live","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634646548?lang=en_us&edition=fundamental","pubTime":"2026-05-09 01:00","pubTimestamp":1778259632,"startTime":"0","endTime":"0","summary":"Planet Fitness  is facing a reset in its growth outlook after weaker Q1 sign-ups and \"marketing missteps,\" BofA Securities said Friday in a report.New marketing initiatives need time to gain traction after campaigns skewed too heavily toward fitness-focused customers rather than beginners, with March and April tracking below plans, the report said.The company's 2026 outlook was lowered across revenue, same-club sales, EBITDA and EPS, and avoiding the Black Card price increase may weigh on results, BofA said.Management hired a new creative agency that plans to launch a fresh campaign before year-end to set up the key Q1 2027 membership period, the report said.BofA lowered its rating on Planet Fitness stock to neutral from buy and slashed its price target to $59 from $110.Price: 45.72, Change: +1.71, Percent Change: +3.89","market":"sg","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["earning"],"language":"en","translate_title":"","themeId":"f6f7c9f6a0174df79daf9f1dfd21f836","theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["PLNT"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2634465319","title":"Planet Fitness price target lowered to $61 from $98 at Deutsche Bank","url":"https://stock-news.laohu8.com/highlight/detail?id=2634465319","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2634465319?lang=en_us&edition=fundamental","pubTime":"2026-05-09 00:37","pubTimestamp":1778258267,"startTime":"0","endTime":"0","summary":"Deutsche Bank analyst Chris Woronka lowered the firm’s price target on Planet Fitness (PLNT) to $61 from $98 and keeps a Hold rating on the shares....","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/the-fly/planet-fitness-price-target-lowered-to-61-from-98-at-deutsche-bank-thefly-news?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/the-fly/planet-fitness-price-target-lowered-to-61-from-98-at-deutsche-bank-thefly-news?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["DB","PLNT"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"1168448715","title":"Stock Track | Planet Fitness Plummets 5.14% Intraday Amid Wave of Analyst Downgrades and Price Target Cuts","url":"https://stock-news.laohu8.com/highlight/detail?id=1168448715","media":"Stock Track","labels":["movement"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/1168448715?lang=en_us&edition=fundamental","pubTime":"2026-05-08 21:33","pubTimestamp":1778247228,"startTime":"0","endTime":"0","summary":"Planet Fitness (PLNT) stock plummeted 5.14% during intraday trading on Friday, pressured by a series of analyst rating downgrades and significant reductions in price targets.The negative 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