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Vera Bradley

2.53

-0.0400-1.56%

Post-market: 2.580.0500+1.98%18:04 EST

Volume:78.55K

Turnover:200.93K

Market Cap:70.73M

PE:-0.72

High:2.63

Open:2.57

Low:2.52

Close:2.57

52wk High:3.71

52wk Low:1.39

Shares:27.96M

Float Shares:17.14M

Volume Ratio:0.33

T/O Rate:0.46%

Dividend:- -

Dividend Rate:- -

EPS(TTM):-3.4912

EPS(LYR):-2.1492

ROE:-47.62%

ROA:-8.91%

PB:0.55

PE(LYR):-1.18

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News

Vera Bradley Goes Back to Its Whimsical Roots -- WSJ

Vera Bradley Director Andrew Meslow Reports Acquisition of Common Shares

Vera Bradley Inc. Files Initial Statement of Beneficial Ownership for Director Ivan Brockman

Vera Bradley Raises Executive Chairman Ian Bickley’s Pay to $60,000 Per Month with $900,000 Stock Grant

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Bradley Goes Back to Its Whimsical Roots -- WSJ","url":"https://stock-news.laohu8.com/highlight/detail?id=2600909050","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2600909050?lang=en_us&edition=fundamental","pubTime":"2026-01-02 19:00","pubTimestamp":1767351600,"startTime":"0","endTime":"0","summary":"Vera Bradley, the maker of quilted bags and accessories, is changing strategy again following a rebrand that de-emphasized its signature florals and patterns -- and left some of its loyal consumers fuming.The latest direction builds on the company's DNA instead of trying to emulate other brands, executives said on an investor call to discuss the business's latest earnings, dubbing the latest plan \"Project Sunshine.\". \"We lost track of what made Vera Bradley special and unique and what customers loved about us,\" said Ian Bickley, the company's executive chairman, on the call.The revamp introduced in July 2024 sought to \"modernize for today's consumer\" with a new logo and ads starring actress and musician Zooey Deschanel. The new direction also included new retail partnerships with companies such as Urban Outfitters.A slew of marketers have spoken recently about the perils of becoming over-reliant on discounting to draw consumer sales. Watchmaker Fossil Group realized in 2024 it was s","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["VRA","BK4202"],"gpt_icon":0},{"id":"2591224796","title":"Vera Bradley Director Andrew Meslow Reports Acquisition of Common Shares","url":"https://stock-news.laohu8.com/highlight/detail?id=2591224796","media":"Reuters","labels":["shareholding","insiderTrades","express"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2591224796?lang=en_us&edition=fundamental","pubTime":"2025-12-16 06:05","pubTimestamp":1765836337,"startTime":"0","endTime":"0","summary":"Andrew Meslow, Director, reported the acquisition of common shares of Vera Bradley Inc. The full filing can be accessed through the link below.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Vera Bradley Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission , on December 15, 2025, and is solely responsible for the information contained therein.","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20251215:nNDL5v5pZr:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":"Vera Bradley Director Andrew Meslow Reports Acquisition of Common Shares","news_tag":"shareholding,insiderTrades,express","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["VRA","BK4202"],"gpt_icon":0},{"id":"2591682484","title":"Vera Bradley Inc. Files Initial Statement of Beneficial Ownership for Director Ivan Brockman","url":"https://stock-news.laohu8.com/highlight/detail?id=2591682484","media":"Reuters","labels":["shareholding","insiderTrades"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2591682484?lang=en_us&edition=fundamental","pubTime":"2025-12-13 07:10","pubTimestamp":1765581038,"startTime":"0","endTime":"0","summary":"Vera Bradley Inc. has filed an initial statement of beneficial ownership  with the U.S. Securities and Exchange Commission. The filing identifies Ivan Brockman as a director of the company. The full filing can be accessed through the link below.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Vera Bradley Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission , on December 12, 2025, and is solely responsible for the information contained therein.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20251212:nNDL4K5mcT:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":"Vera Bradley Inc. Files Initial Statement of Beneficial Ownership for Director Ivan Brockman","news_tag":"shareholding,insiderTrades","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["VRA","BK4202"],"gpt_icon":0},{"id":"2590363500","title":"Vera Bradley Raises Executive Chairman Ian Bickley’s Pay to $60,000 Per Month with $900,000 Stock Grant","url":"https://stock-news.laohu8.com/highlight/detail?id=2590363500","media":"Reuters","labels":["executive"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2590363500?lang=en_us&edition=fundamental","pubTime":"2025-12-12 23:37","pubTimestamp":1765553821,"startTime":"0","endTime":"0","summary":"Vera Bradley Inc. has announced an increase in compensation for Executive Chairman Ian Bickley, raising his monthly pay to $60,000 starting in December. In addition, Bickley will receive a one-time bonus of $30,000 and a restricted stock unit grant valued at $900,000, which will vest in equal installments over three years, contingent upon his continued service on the Board of Directors.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Vera Bradley Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission , on December 12, 2025, and is solely responsible for the information contained therein.","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20251212:nNDL4NfvgJ:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"executive","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["VRA","BK4202"],"gpt_icon":0}],"pageSize":4,"totalPage":9,"pageCount":1,"totalSize":36,"code":"91000000","status":"200"}],"@#url:\"https://hq.skytigris.cn/market/plate/belongs/VRA\",params:#limit:6,delay:false,,,undefined,":[]}}