LIULIUMEI

SEHK

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We are a leading Chinese enterprise in the fruit snack sector and a pioneer in plum products. Committed to promoting plum culture, we continuously innovate to offer natural, health‑focused snack options. Guided by our "Plum+" product development strategy, we have built a diversified portfolio of plum‑based products, ranging from classic lines crafted using time‑honored techniques to cutting‑edge creations that blend a variety of flavors, catering to diverse taste preferences. Leveraging an extensive network of sales channels and robust R&D capabilities, we strive to provide consumers with nutritious fruit snacks made from premium ingredients. Since launching our iconic brand in 2001, we have remained steadfast in our mission to "share the goodness of plums with the world," deeply investing in technological advancements within the plum industry and unlocking the culinary potential of the plum's distinctive tartness. We continually expand our product lineup, vertically integrate our value chain, deliver high‑quality offerings, and set industry benchmarks. Our focus is on providing health‑conscious consumers with fruit snacks and other innovative treats that align with their wellness‑oriented lifestyles. According to Frost & Sullivan, in 2024 we ranked first in China's fruit snack retail market, capturing a 4.9% market share. Our groundbreaking plum jelly, made with our proprietary green plum puree and other fruit pulps, quickly captured consumer attention. Consequently, also according to Frost & Sullivan, in 2024 we secured the top position in China's natural fruit jelly segment—measured by retail sales—with a 45.7% market share.