Office Location:
Weidstrasse 1a,Zug,Zug,Switzerland
Introduction:
Fenix Outdoor International AG, together with its subsidiaries, develops, manufactures, and sells outdoor products primarily in Switzerland, Sweden, other Nordic countries, Germany, Benelux, other European countries, the Americas, and internationally. It operates through three segments: Brands, Global Sales, and Frilufts. The company offers apparel, footwear, coats, backpacks, water bottles, and outdoor clothing and equipment; trekking, outdoor, and alpine shoes; and accessories, such as socks and hat. It sells its products under the Fjällräven, Tierra, Primus, Hanwag, and Royal Robbins brand names through stores in Sweden, Norway, Germany, Finland, Denmark, and the United Kingdom, as well as through online retail shops. The company was founded in 1960 and is based in Zug, Switzerland.