Introduction:
Leading Brands, Inc., together with its subsidiaries, engages in the development, production, marketing, and distribution of beverages in Canada, the western United States, and Asia. The company is also involved in beverage bottling, distribution, sale, merchandising, brand development, brand licensing, and brand management of beverage products. Its principal product lines include juices and other premium beverages. The company sells its products under the TrueBlue, PureBlue, TrueBlack, Happy Water, WaterBox, and Canada FreshAir brands. It sells branded and licensed beverage products through its integrated distribution system of distributors, wholesalers, and grocery chains. The company was formerly known as Brio Industries Inc. and changed its name to Leading Brands, Inc. in October 1999. Leading Brands, Inc. was founded in 1986 and is headquartered in Vancouver, Canada.