美股詳情

本頁面由Tiger Trade Technology Pte. Ltd.提供服務

阿迪達斯

76.17

-2.4800-3.15%

成交量：13.07萬

成交額：994.60萬

市值：267.56億

市盈率：17.29

高：76.45

開：76.39

低：75.47

收：78.65

52周最高：126.59

52周最低：75.19

股本：3.51億

流通股本：3.33億

量比：2.72

換手率：0.04%

股息：1.13

股息率：1.48%

每股收益(TTM):4.41

每股收益(LYR):-0.2322

淨資產收益率：22.96%

總資產收益率：6.34%

市淨率：4.00

市盈率(LYR):-328.10

資料載入中...

總覽公司新聞資訊公告

傳聞坐實！阿迪達斯讚助「蘇超」

「蘇超」和「中超」誰的含金量更高？不拉不踩我們只用數字説話！

2026「蘇超」擴容升級，十三支隊伍球衣由阿迪達斯專屬設計

在中國，為中國！阿迪達斯牽手2026江蘇省城市足球聯賽，助力全民共享足球快樂

安利股份最新公告：通過阿迪達斯實驗室認證

2100萬讚助蘇超，阿迪達斯想要什麼？

利空突襲，阿迪達斯直線大跳水

阿迪達斯開盤跌近5%

每日经济新闻

聯手阿迪達斯海瀾之家體育賽道尋增量

優衣庫、阿迪達斯、耐克：三條萬億級賽道的「內卷」與「失速」

海瀾之家與阿迪達斯攜手共建「體育+」生態圈

阿迪達斯變中迪達斯，「這醜衣服到底誰愛穿」

健康消費大趨勢撲面而來! 2026年零售投資不可忽視的細分領域：運動品牌

智通财经网

《歐股》Nike季績震動Puma、Adidas 泛歐STOXX600續揚

德意志銀行將阿迪達斯目標價下調至230歐元

近「80歲」巨頭站在出售邊緣彪馬路向何方？

中国经营网

阿迪達斯在投資者上訴案中勝訴

环球市场播报

阿迪達斯大中華區董事總經理蕭家樂：以運動為橋，持續賦能年輕世代

阿迪達斯的「哥哥」，要被賣了？

有意思报告

運動鞋巨頭耐克與阿迪達斯推大幅假日促銷

环球市场播报

{"basename":"/hant","ssrTDKData":{"titleTemplate":"%s - 老虎證券","title":"老虎證券香港 | 輕鬆買賣美股港股A股/美債/ETF/Crypto/期權期貨","description":"老虎證券香港提供多種優惠: 港股&Crypto 0佣、A股一年0佣、美股期權0佣、IPO抽新股0孖展利息0手續費。美股1美金起投，即時串流報價與多種工具，立即開戶享更多優惠！","keywords":"老虎證券,老虎證券開戶,老虎證券香港,老虎證券投資,老虎證券美股,老虎證券登錄,證券開戶,證券公司開戶,股票開戶,香港證券公司,香港證券,證券公司,美股投資平台,小額投資理財,投資app,投資平台,股票買賣,買賣股票平台,炒股app,證券app,新手投資","social":{"ogDescription":"老虎證券香港提供多種優惠: 港股&Crypto 0佣、A股一年0佣、美股期權0佣、IPO抽新股0孖展利息0手續費。美股1美金起投，即時串流報價與多種工具，立即開戶享更多優惠！","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.be62fbe1.png","ogUrl":"https://www.itiger.com/hant/stock/ADDYY/news?page=2"},"companyName":"老虎證券"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"HKG","license":"TBHK","edition":"fundamental","symbol":"ADDYY","isAnalysisPage":false},"__swrFallback__":{"@#url:\"https://hq.skytigris.cn/stock_info/detail/global\",params:#delay:false,,method:\"POST\",data:#items:@#symbol:\"ADDYY\",,,,,undefined,":{"symbol":"ADDYY","market":"US","secType":"STK","nameCN":"阿迪達斯","latestPrice":76.17,"timestamp":1775578380000,"preClose":78.65,"halted":0,"volume":130736,"delay":15,"changeRate":-0.03153210425937703,"floatShares":332664368,"shares":351265362,"eps":4.405609,"marketStatus":"交易中","change":-2.48,"latestTime":"04-07 12:13:00 EDT 延時","open":76.3899,"high":76.45,"low":75.47,"amount":9945992.21312,"amplitude":0.01246,"askPrice":0,"askSize":0,"bidPrice":0,"bidSize":0,"shortable":3,"etf":0,"otc":true,"ttmEps":4.405609,"tradingStatus":2,"nextMarketStatus":{"tag":"盤後交易","tradingStatus":3,"beginTime":1775592000000},"marketStatusCode":2,"adr":0,"adrRate":0.5,"exchange":"OTCQX","adjPreClose":78.65,"volumeRatio":2.720605},"@#url:\"https://hq.skytigris.cn/stock_info/fundamental/all\",params:#delay:false,,method:\"POST\",data:#items:@#symbol:\"ADDYY\",,,,,undefined,":{"symbol":"ADDYY","floatShares":332664368,"roa":"6.34%","roe":"22.96%","lyrEps":-0.232158,"volumeRatio":2.720605,"shares":351265362,"dividePrice":1.128,"high":76.45,"amplitude":0.01246,"preClose":78.65,"low":75.47,"week52Low":75.185,"pbRate":"4.00","psRate":"0.93","week52High":126.59,"institutionHeld":0.0003,"latestPrice":76.17,"eps":4.405609,"divideRate":0.014809,"volume":130736,"delay":15,"ttmEps":4.405609,"open":76.3899,"prevYearClose":98.85,"prevWeekClose":78.179,"prevMonthClose":80.19,"prevQuarterClose":80.19,"fiveDayClose":75.95,"twentyDayClose":82.55,"sixtyDayClose":96.32,"earningDate":1777392000000},"@#url:\"https://hq.skytigris.cn/fundamental/corporate_actions/details/ADDYY\",params:#limit:5,,,undefined,":[{"date":"2026-05-11","symbol":"ADDYY","amount":1.62219,"announcedDate":null,"type":"dividend","lastAmount":null,"market":"US","newRecordDate":"2026-05-11","defaultRemindTime":1778506200000,"name":"阿迪达斯","lastCurrency":null,"lastExecuteDate":null,"recordDate":"2026-05-19","payableDate":"2026-05-11","currency":"USD","dateTimestamp":1778472000000,"payDate":"2026-05-19"},{"date":"2026-04-29","symbol":"ADDYY","type":"earning","reportTimeType":"","market":"US","fiscalQuarterEnding":null,"expectedEps":null,"defaultRemindTime":1777449600000,"name":null,"time":"","dateTimestamp":1777435200000,"actualEps":null},{"date":"2025-05-19","symbol":"ADDYY","amount":1.08181,"announcedDate":"2025-04-07","type":"dividend","lastAmount":null,"market":"US","newRecordDate":"2025-05-19","name":"阿迪达斯","lastCurrency":null,"lastExecuteDate":null,"recordDate":"2025-05-27","payableDate":"2025-05-19","currency":"USD","dateTimestamp":1747627200000,"payDate":"2025-05-27"},{"date":"2024-07-31","symbol":"ADDYY","type":"earning","reportTimeType":"","market":"US","fiscalQuarterEnding":null,"expectedEps":null,"defaultRemindTime":1722412800000,"name":null,"time":"","dateTimestamp":1722398400000,"actualEps":null},{"date":"2024-05-17","symbol":"ADDYY","amount":0.37946,"announcedDate":null,"type":"dividend","market":"US","newRecordDate":"2024-05-20","defaultRemindTime":1715952600000,"name":"阿迪达斯","recordDate":"2024-05-29","payableDate":"2024-05-20","currency":"USD","dateTimestamp":1715918400000,"payDate":"2024-05-29"}],"@#url:\"https://hq.skytigris.cn/fundamental/dividend/history\",params:#symbol:\"ADDYY\",market:\"US\",,,undefined,":[{"executeDate":"2016-05-10","recordDate":"2016-05-12","paymentDate":"2016-05-20","value":0.648397,"currency":"USD"},{"executeDate":"2019-05-10","recordDate":"2019-05-13","paymentDate":"2019-05-21","value":1.337652,"currency":"USD"},{"executeDate":"2021-05-13","recordDate":"2021-05-14","paymentDate":"2021-05-25","value":1.262358,"currency":"USD"},{"executeDate":"2022-05-13","recordDate":"2022-05-16","paymentDate":"2022-05-23","value":1.821072,"currency":"USD"},{"executeDate":"2023-05-12","recordDate":"2023-05-15","paymentDate":"2023-05-23","value":0.385619,"currency":"USD"}],"@#url:\"https://hq.skytigris.cn/fundamental/estimate/recommendation\",params:#symbol:\"ADDYY\",market:\"US\",delay:false,,,undefined,":{"strongBuy":0.25,"buy":0.25,"hold":0.25,"sell":0.25,"strongSell":0,"meanLabel":"BUY","meanPercent":0.25,"analysts":4,"updateTime":1767931200000},"$inf$@#url:\"https://stock-news.skytigris.cn/v2/news/list\",params:#symbols:\"ADDYY\",pageSize:20,pageCount:2,lang_content:\"cn\",edition:\"fundamental\",,,undefined,":[{"items":[{"id":"2606649997","title":"傳聞坐實！阿迪達斯讚助「蘇超」","url":"https://stock-news.laohu8.com/highlight/detail?id=2606649997","media":"第一财经","labels":["corporation"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2606649997?lang=zh_tw&edition=fundamental","pubTime":"2026-01-28 13:12","pubTimestamp":1769577120,"startTime":"0","endTime":"0","summary":"中国足球赛事商业价值的持续攀升。几日之后，老对手阿迪达斯则将此前网上赞助“苏超”的传闻坐实。　　此前，有消息传，不少知名体育运动品牌都在竞争新一季赛事的装备赞助，但最终阿迪达斯脱颖而出。　　阿迪达斯并未对外公布此次的赞助金额。　　2025年12月，由中国足球发展基金会和阿迪达斯公司共同发起设立的“阿迪达斯支持中国青少年足球发展计划”发布仪式在京举行。　　而此次新年一开年，阿迪达斯又宣布联手“苏超”。","market":"other","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"sina","url":"https://finance.sina.com.cn/roll/2026-01-28/doc-inhivrte4013840.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/roll/2026-01-28/doc-inhivrte4013840.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"corporation","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK4202","BK4585","BK4558","ADDYY"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2606561937","title":"「蘇超」和「中超」 誰的含金量更高？不拉不踩 我們只用數字説話！","url":"https://stock-news.laohu8.com/highlight/detail?id=2606561937","media":"上观新闻","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2606561937?lang=zh_tw&edition=fundamental","pubTime":"2026-01-28 04:05","pubTimestamp":1769544335,"startTime":"0","endTime":"0","summary":"1月27日下午，2026年江苏省城市足球联赛（简称“苏超”）商务合作伙伴发布会举行，包括江苏银行、苏豪控股、阿迪达斯等24家赞助商集体亮相，新赛季苏超将于4月开赛。与此同时，作为中国体育最具商业价值的国家级足球联赛，2026赛季中超联赛也将于3月6日打响。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202601283632713575.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["IE00BYQQ9H92.USD","LU1267930573.SGD","ADDYY","BK4581","LU0310800379.SGD","LU2098885051.SGD","BK4561","BK4558","IE00BFXG0V08.USD","LU1267930813.SGD","LU0792757196.USD","BK4566","LU0029864427.USD","LU0889566641.SGD","LU0823411888.USD","LU1303367103.USD","BK4534","LU0708994859.HKD","BK4146","BK4585","LU0128525929.USD","NKE","BK4533","BK4202","LU0786609619.USD","BK4588"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2606785188","title":"2026「蘇超」擴容升級，十三支隊伍球衣由阿迪達斯專屬設計","url":"https://stock-news.laohu8.com/highlight/detail?id=2606785188","media":"上观新闻","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2606785188?lang=zh_tw&edition=fundamental","pubTime":"2026-01-27 19:14","pubTimestamp":1769512472,"startTime":"0","endTime":"0","summary":"经历了去年创办后火爆的处子赛季，新一季的“苏超”还未开启，已经引发空前关注，更多专业品牌也加入“苏超”的合作队伍。1月27日，2026“苏超”商务合作发布会在南京举行，会上宣布，阿迪达斯成为“苏超”官方战略合作伙伴。2025年首届“苏超”创办，以江苏省十三座城市的属地情结为纽带，打文旅牌，打融合牌，很快点燃江苏全省乃至全国球迷的观赛热情。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202601273632382913.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["BK4585","BK4202","BK4558","ADDYY"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2606945200","title":"在中國，為中國！阿迪達斯牽手2026江蘇省城市足球聯賽，助力全民共享足球快樂","url":"https://stock-news.laohu8.com/highlight/detail?id=2606945200","media":"中金财经","labels":["corporation"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2606945200?lang=zh_tw&edition=fundamental","pubTime":"2026-01-27 18:00","pubTimestamp":1769508011,"startTime":"0","endTime":"0","summary":"值此中国足球进入国家战略系统性部署新阶段之际，阿迪达斯携手2026江苏省城市足球联赛，正是这一深远布局的生动实践。2026年1月27日，全球知名运动品牌阿迪达斯宣布成为2026江苏省城市足球联赛官方战略合作伙伴。此举标志着在“在中国，为中国，爱中国”发展理念下，阿迪达斯进一步深化中国本土足球布局，以全球顶尖足球资源系统赋能大众足球赛事，助推中国体育事业高质量发展，助力全民共享足球快乐。","market":"sh","thumbnail":" http://caiji.3g.cnfol.com/colect/202601/27/20260127841094.png","type":0,"news_type":0,"thumbnails":[" http://caiji.3g.cnfol.com/colect/202601/27/20260127841094.png"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://sc.stock.cnfol.com/gushiyaowen/20260127/31976244.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"corporation","news_rank":0,"length":0,"strategy_id":0,"source":"zhongjincaijing_highlight","symbols":["BK4202","ADDYY","BK4585","BK4558"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2605462549","title":"安利股份最新公告：通過阿迪達斯實驗室認證","url":"https://stock-news.laohu8.com/highlight/detail?id=2605462549","media":"中金财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2605462549?lang=zh_tw&edition=fundamental","pubTime":"2026-01-22 18:00","pubTimestamp":1769076019,"startTime":"0","endTime":"0","summary":"安利股份(300218.SZ)公告称，公司实验室于近日通过阿迪达斯实验室认证，并取得阿迪达斯实验室认证证书，有效期两年。公司成为阿迪达斯合格供应商后，为满足其鞋用材料检测需求，积极开展实验室认证工作。通过认证后，公司可自主检测分析供给阿迪达斯的鞋用材料，检测结果直接获得阿迪达斯认可。该认证有利于深化与阿迪达斯的合作，扩大销售，并提升公司品牌影响力和市场竞争力。为证券之星据公开信息整理，由AI算法生成(网信算备310104345710301240019号)，不构成投资建议。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://sc.stock.cnfol.com/gushiyaowen/20260122/31964376.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"zhongjincaijing_highlight","symbols":["BK4202","300218","BK0070","BK0177","BK0077","BK0028","BK4585","BK4558","ADDYY","BK0220"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2601358413","title":"2100萬讚助蘇超，阿迪達斯想要什麼？","url":"https://stock-news.laohu8.com/highlight/detail?id=2601358413","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2601358413?lang=zh_tw&edition=fundamental","pubTime":"2026-01-08 14:35","pubTimestamp":1767854139,"startTime":"0","endTime":"0","summary":"而在一众运动品牌中，阿迪达斯率先吹响了入局的号角。据直播吧爆料，新赛季阿迪达斯将以800万的现金+每支队伍100万的装备支持，与苏超达成赞助合作。对苏超而言，引入阿迪达斯，意义同样不止于赞助金额的提升。这一层关系，或许为阿迪达斯进入苏超提供了一个重要的切口。阿迪达斯2025第三季度财报显示，公司营收达66亿欧元，创下公司有史以来单季营收最高纪录。","market":"hk","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1767842379832261442","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["BK4558","BK4202","ADDYY","BK4585"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2601886894","title":"利空突襲，阿迪達斯直線大跳水","url":"https://stock-news.laohu8.com/highlight/detail?id=2601886894","media":"券商中国","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2601886894?lang=zh_tw&edition=fundamental","pubTime":"2026-01-06 18:56","pubTimestamp":1767696998,"startTime":"0","endTime":"0","summary":"今日，欧洲股票开盘后，国际运动品牌巨头阿迪达斯股价大幅跳水，一度暴跌超7%。消息面上，美国银行将阿迪达斯的股票评级下调了两级。在财报发布后，阿迪达斯股价当日暴跌超10%，创下自2025年7月底以来的最大单日跌幅。阿迪达斯预计，美国关税政策将使2025年营业利润减少1.2亿欧元，其中第四季度受到的冲击最大。阿迪达斯2025年第四季度财务数据预计将于2026年3月11日公布。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.ifeng.com/c/8phNrBGxvfy","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-2","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"fenghuang_stock","symbols":["ADDYY","BK4558","BK4202","BK4585"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2601867655","title":"阿迪達斯開盤跌近5%","url":"https://stock-news.laohu8.com/highlight/detail?id=2601867655","media":"每日经济新闻","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2601867655?lang=zh_tw&edition=fundamental","pubTime":"2026-01-06 16:18","pubTimestamp":1767687533,"startTime":"0","endTime":"0","summary":"阿迪达斯开盘跌近5%","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"stock_eastmoney","url":"http://finance.eastmoney.com/a/202601063610175727.html","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202601063610175727.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["ADDYY","BK4585","BK4558","BK4202"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2601027245","title":"聯手阿迪達斯 海瀾之家體育賽道尋增量","url":"https://stock-news.laohu8.com/highlight/detail?id=2601027245","media":"市场资讯","labels":["corporation"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2601027245?lang=zh_tw&edition=fundamental","pubTime":"2026-01-05 00:02","pubTimestamp":1767542520,"startTime":"0","endTime":"0","summary":"　　海澜之家正在寻求新的转型机遇。近日，海澜之家宣布与阿迪达斯开展合作。在此次合作中，双方发布了HLAadidas合作纪念版卫衣，海澜之家与阿迪达斯宣布将对跑步社团“澜跑研习社”进行系统升级。　　根据海澜之家招股书信息，在2023年，海澜之家通过斯搏兹与阿迪达斯达成长期战略合作，截至2025年6月30日，海澜之家已在中国开设529家adidas FCC门店。　　在周婷看来，海澜之家想在运动赛道站稳脚跟，需要深度参与品牌运营全链路。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/jjxw/2026-01-05/doc-inhfekni8633791.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"corporation","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["600398","BK4585","BK0201","BK0253","161030","BK0012","ADDYY","BK0187","BK4558","BK0188","BK0196","BK0140","BK0028","BK4202","BK0070"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2595246057","title":"優衣庫、阿迪達斯、耐克：三條萬億級賽道的「內卷」與「失速」","url":"https://stock-news.laohu8.com/highlight/detail?id=2595246057","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2595246057?lang=zh_tw&edition=fundamental","pubTime":"2025-12-31 16:10","pubTimestamp":1767168653,"startTime":"0","endTime":"0","summary":"文｜消费财眼优衣库、阿迪达斯、耐克，三家各自赛道里的绝对王者，好像约好了似的，在同一年、同一个市场，齐齐“跑不动了”优衣库出现闭店数量超开店数量、耐克业绩连续下滑、阿迪达斯国内市场份额不断萎缩，它们传递的信号极为清晰，就是当初那个靠着巨大Logo、讲着全球故事就能让消费者掏钱的时代，正疾速退潮。阿迪达斯的局面也有点“迷惑”。市场占有率方面，从2021年到2024年，阿迪达斯市场份额已从15%下滑到8.7%的，萎缩严重。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251231161333a6e4aebf&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251231161333a6e4aebf&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["LU0029864427.USD","LU0786609619.USD","ADDYY","IE00BYQQ9H92.USD","LU0128525929.USD","NKE","BK4202","BK4585","BK4533","LU1267930813.SGD","BK4146","BK4534","LU0823411888.USD","BK4566","LU0792757196.USD","LU1267930573.SGD","LU1303367103.USD","LU0708994859.HKD","BK4581","BK4588","IE00BFXG0V08.USD","LU2098885051.SGD","BK4561","BK4558","LU0889566641.SGD","LU0310800379.SGD"],"isVideo":false,"video":null,"gpt_icon":1},{"id":"2595279657","title":"海瀾之家與阿迪達斯攜手共建「體育+」生態圈","url":"https://stock-news.laohu8.com/highlight/detail?id=2595279657","media":"市场资讯","labels":["corporation"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2595279657?lang=zh_tw&edition=fundamental","pubTime":"2025-12-30 18:20","pubTimestamp":1767090000,"startTime":"0","endTime":"0","summary":"12月28日，海澜之家与阿迪达斯共同宣布，将双方历时两年的深度渠道合作全面升级，正式共建 HLA × adidas“体育 +” 生态圈。　　发布会上提及，双方将实现资源互补，海澜之家开放全渠道场景，助力阿迪达斯运动品类触达更广泛消费群体；阿迪达斯注入专业运动科技与品牌价值，提升海澜之家运动休闲品类竞争力。","market":"other","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/enterprise/cn/2025-12-30/doc-inheqqfp5735509.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"corporation","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK4202","BK0012","BK0070","BK0188","BK0028","BK0253","BK4585","BK0196","BK4558","BK0140","ADDYY","600398","BK0201","161030","BK0187"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2595477734","title":"阿迪達斯變中迪達斯，「這醜衣服到底誰愛穿」","url":"https://stock-news.laohu8.com/highlight/detail?id=2595477734","media":"虎嗅APP","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2595477734?lang=zh_tw&edition=fundamental","pubTime":"2025-12-29 17:46","pubTimestamp":1767001560,"startTime":"0","endTime":"0","summary":"阿迪达斯在这个节骨眼上发力新中式，不禁让人想问：“到底谁会买账？”短短几年，阿迪达斯已经把自己打造成了“韩味特产”。尽管新中式外套争议不断，但这两年阿迪达斯在中国的日子还算滋润。或许在阿迪达斯看来，盘扣也是中国年轻人喜爱的怀旧复古元素。为了清库存，2023年，阿迪达斯与海澜之家达成合作，在三、四线城市加速开店。根据阿迪达斯2025年第三季度财报，大中华区营收同比增长1","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://mp.weixin.qq.com/s?__biz=MTQzMjE1NjQwMQ==&mid=2656141098&idx=4&sn=3dfe1d393c45ee998e8dfee8765e5e31&chksm=6759ef46a456b2ab98a7625acdfe40ebd9a9478540824187a870156f961ae6cc9f664bc00d3b&scene=0#rd","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"weixin_highlight","symbols":["BK4558","BK4585","ADDYY","BK4202"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2593319473","title":"健康消費大趨勢撲面而來! 2026年零售投資不可忽視的細分領域：運動品牌","url":"https://stock-news.laohu8.com/highlight/detail?id=2593319473","media":"智通财经网","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2593319473?lang=zh_tw&edition=fundamental","pubTime":"2025-12-24 16:02","pubTimestamp":1766563326,"startTime":"0","endTime":"0","summary":"瑞银12月的一项调查显示，未来90天软线消费意愿较2024年12月调查显著上升2.9%，瑞银称这意味着环比加速535bp，同时，较更加强劲的2023年12月调查则上升7.4%。整体而言，瑞银预计2026年运动服饰市场需求将持续增长，特别是在消费者对健康和运动休闲文化的关注日益增强以及对于运动品牌忠诚度与认知持续提升的大背景下。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251224160415a6c96198&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251224160415a6c96198&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["BK4581","LU0128525929.USD","LU0786609619.USD","LU1267930813.SGD","LU0889566641.SGD","LU3187612489.SGD","BK4585","LU0792757196.USD","BK4558","IE00BYQQ9H92.USD","LU1267930573.SGD","LU1863844665.USD","LU1303367103.USD","BK4534","BK4533","NKE","LU2098885051.SGD","LU0823411888.USD","IE00BFXG0V08.USD","ADDYY","BK4588","LU0310800379.SGD","BK4202","IE0034235071.USD","UBS","BK4118","BK4561","LU0029864427.USD","LU1863844749.USD","BK4566","LU0708994859.HKD","LU1829250122.USD","BK4146"],"isVideo":false,"video":null,"gpt_icon":1},{"id":"2592193768","title":"《歐股》Nike季績震動Puma、Adidas 泛歐STOXX600續揚","url":"https://stock-news.laohu8.com/highlight/detail?id=2592193768","media":"AASTOCKS","labels":["dataReport"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2592193768?lang=zh_tw&edition=fundamental","pubTime":"2025-12-19 23:05","pubTimestamp":1766156700,"startTime":"0","endTime":"0","summary":"投资者消化一系列利率决议，并关注法国即将举行的财政预算谈判。欧洲股市周五续升。泛欧STOXX 600指数再升0.1%。美国竞争对手Nike季绩透露大中华地区销售下滑，Puma股价在德国下跌2%，Adidas跌0.4%。英国富时100指数升17点或0.2%至9,854点。德国DAX指数升46点或0.2%，报24,245点...","market":"fut","thumbnail":"https://plib.aastocks.com/aafnnews/image/medialib/20180326115920426_s.jpg","type":0,"news_type":0,"thumbnails":["https://plib.aastocks.com/aafnnews/image/medialib/20180326115920426_s.jpg"],"rights":{"source":"aastocks_forex","url":"https://www.aastocks.com/sc/forex/news/comment.aspx?source=AAFN&id=NOW.1491629&catg=1","rn_cache_url":null,"directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.aastocks.com/sc/forex/news/comment.aspx?source=AAFN&id=NOW.1491629&catg=1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"dataReport","news_rank":0,"length":0,"strategy_id":0,"source":"aastocks_forex","symbols":["ADDDF","ADDYY","BK4585","BK4202","BK4558"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2590301388","title":"德意志銀行將阿迪達斯目標價下調至230歐元","url":"https://stock-news.laohu8.com/highlight/detail?id=2590301388","media":"中金财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2590301388?lang=zh_tw&edition=fundamental","pubTime":"2025-12-10 15:37","pubTimestamp":1765352224,"startTime":"0","endTime":"0","summary":"德意志银行将阿迪达斯目标价从280欧元下调至230欧元。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://sc.stock.cnfol.com/gushizhibo/20251210/31856163.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"zhongjincaijing_highlight","symbols":["MEURmain","DB","ADDYY","EURmain"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2589810662","title":"近「80歲」巨頭站在出售邊緣 彪馬路向何方？","url":"https://stock-news.laohu8.com/highlight/detail?id=2589810662","media":"中国经营网","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2589810662?lang=zh_tw&edition=fundamental","pubTime":"2025-12-06 05:02","pubTimestamp":1764968529,"startTime":"0","endTime":"0","summary":"近日，成立于1948年的德国品牌彪马（PUMA）被出售股权的消息，搅动了全球运动服饰市场。彪马最大股东、法国皮诺家族正积极接触潜在买家，考虑出售其持有的约29%股份。来自中国的李宁、安踏及日本品牌亚瑟士都曾被传为收购方。不过，上述三者都未确认相关消息。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://finance.eastmoney.com/a/202512063584237449.html","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"stock_eastmoney","symbols":["ADDYY","LU0029864427.USD","LU0708994859.HKD","LU0128525929.USD","BK4558","LU2098885051.SGD","LU1303367103.USD","IE00BFXG0V08.USD","BK4566","BK4534","LU0310800379.SGD","BK4585","BK4581","LU1267930573.SGD","BK4146","BK4533","NKE","BK4561","BK4588","IE00BYQQ9H92.USD","LU0823411888.USD","BK4202","LU0786609619.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2588083372","title":"阿迪達斯在投資者上訴案中勝訴","url":"https://stock-news.laohu8.com/highlight/detail?id=2588083372","media":"环球市场播报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2588083372?lang=zh_tw&edition=fundamental","pubTime":"2025-12-04 23:37","pubTimestamp":1764862620,"startTime":"0","endTime":"0","summary":"在与Ye的合作关系终止导致股价下跌后，阿迪达斯（Adidas，ETR：ADS）赢得美国第九巡回上诉法院的裁决，驳回其就Yeezy合作相关风险误导投资者的指控。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：张俊 SF065","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/usstock/c/2025-12-04/doc-infzsfyw8325330.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["BK4585","BK4558","BK4202","ADDYY"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2588720287","title":"阿迪達斯大中華區董事總經理蕭家樂：以運動為橋，持續賦能年輕世代","url":"https://stock-news.laohu8.com/highlight/detail?id=2588720287","media":"蓝鲸财经","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2588720287?lang=zh_tw&edition=fundamental","pubTime":"2025-12-01 21:10","pubTimestamp":1764594607,"startTime":"0","endTime":"0","summary":"12月1日，阿迪达斯携手中国足球发展基金会，共同发起设立“阿迪达斯支持中国青少年足球发展计划”。阿迪达斯大中华区董事总经理萧家乐表示。萧家乐在谈及阿迪达斯大学体育公社成立的初衷时，语气坚定。阿迪达斯通过多维度举措精准把握年轻消费者需求。萧家乐介绍，该项目让年轻设计师充","market":"us","thumbnail":"","type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.lanjinger.com/d/1764594223636006921","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"lanjinger_stock","symbols":["ADDYY","BK4202","BK4558","BK4585"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2588700899","title":"阿迪達斯的「哥哥」，要被賣了？","url":"https://stock-news.laohu8.com/highlight/detail?id=2588700899","media":"有意思报告","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2588700899?lang=zh_tw&edition=fundamental","pubTime":"2025-12-01 15:19","pubTimestamp":1764573582,"startTime":"0","endTime":"0","summary":"阿迪达斯的“哥哥”——彪马，要被卖了？阿迪达斯与彪马的创始人原是亲兄弟：哥哥鲁道夫·达斯勒和弟弟阿道夫·达斯勒。1949年分家，哥哥创彪马，弟弟立阿迪达斯，从此开启两大品牌数十年的行业竞争。针对上述传闻，各方回应保持谨慎。实际上，这并非彪马首次陷入出售传闻。彪马此番待价而沽，源于其持续恶化的经营状况和持续加剧的经营压力。面对业绩重压，彪马已启动系列自救措施。","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251201181617a71cada5&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251201181617a71cada5&s=b","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tencent","symbols":["ADDYY","BK4558","BK4585","LNNGY","82331","BK4202"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2586048733","title":"運動鞋巨頭耐克與阿迪達斯推大幅假日促銷","url":"https://stock-news.laohu8.com/highlight/detail?id=2586048733","media":"环球市场播报","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2586048733?lang=zh_tw&edition=fundamental","pubTime":"2025-11-28 22:57","pubTimestamp":1764341820,"startTime":"0","endTime":"0","summary":"耐克和阿迪达斯引领全渠道鞋类广泛折扣，反映出旺季来临前激烈的库存管理和注重性价比的消费趋势。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：张俊 SF065","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://finance.sina.com.cn/stock/usstock/c/2025-11-28/doc-infyypau9620925.shtml","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"sina","symbols":["IE00BFXG0V08.USD","ADDYY","BK4566","LU2098885051.SGD","LU0310800379.SGD","BK4588","BK4146","BK4558","BK4585","BK4533","LU0029864427.USD","BK4561","LU0708994859.HKD","BK4202","LU0823411888.USD","BK4534","BK4581","IE00BYQQ9H92.USD","LU0128525929.USD","LU1267930573.SGD","NKE","LU0786609619.USD","LU1303367103.USD"],"isVideo":false,"video":null,"gpt_icon":0}],"pageSize":20,"totalPage":4,"pageCount":2,"totalSize":62,"code":"91000000","status":"200"}]}}